Modern internet marketing techniques are mainly focused on creating content that is engaging, interactive, and targeted for a specific audience. Popular approaches include creating content for search engine optimization, using social media to build brand awareness, running targeted ads, leveraging influencer marketing, and creating email campaigns. Trends in internet marketing are constantly changing. Popular trends in 2020 include interactive content, conversational marketing, AI and Machine Learning customizing messages, investing in user experience, visual storytelling, and video advertising. When it comes to market statistics, recent reports show that paid search and social advertising account for around 70% of digital advertising expenses; 39% of users purchase goods and services online; mobile devices account for more than 50% of all internet traffic; and 4 out of 5 consumers use search engines to find information about local businesses. The most popular platforms for internet marketing include Google, Bing, YouTube, Facebook, and Instagram.