Modern website design typically incorporates flat design features, responsive layout, parallax scrolling effects, interactive content, and modern typography. Websites today need to be mobile–friendly and work on devices of all sizes, so designers use media query techniques to ensure a website remains consistent across all platforms. They also use efficient coding practices, opt for minimalistic design, and keep loading times fast. Animation, video backgrounds, and slideshows are popular design tools as well. Bright colors and bold fonts, as well as animation, are being used to attract attention, allow for easy navigation, and keep people coming back. These design tools make websites more visually appealing and approachable for users.