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- Keyword Research: Understanding which keywords to target and the ones that your customers are using to search for the products and services you offer.
- Place Essential Pages and Content: Ensuring that essential pages, such as your site’s home page, “About Us” page, contact page and other important pages, are properly optimized for search engine visibility.
- Update Titles and Descriptions: Ensuring that the titles, tags and descriptions of each page are accurate, clear and include the keywords for which you are targeting.
- Link Building: Researching and utilizing reputable sources that can help improve your link popularity and reputation.
- Monitor Rankings and Analyze Traffic: Keeping a close eye on your ranking progress and website analytics to ensure you’re receiving the expected levels of traffic for the effort put forth.
- Ongoing Maintenance and Optimization: Regularly making adjustments and optimization on the website in order to ensure that your site is properly evaluated by the search engines and continues to appear at the top of their rankings.